Markets: UAE Wide
Scale: 9,000+ Taxis
Overview
To secure high-frequency roadside visibility, we activated a nationwide petrol station digital network across leading fuel retail environments.
By positioning dynamic digital screens at fueling points and retail entrances, the campaign captured attention during moments of pause — when audiences are stationary and highly receptive.
ADNOC Digital Screens Network
100 screens across the UAE
Coverage includes:
- Abu Dhabi (46)
- Al Ain (18)
- Western Region (8)
- Dubai (14)
- Northern Emirates (14)
150,000+ impressions per day
Format:
- 2.88m x 1.92m LCD screens
- 10-second digital spots
- Real-time content updates
Emarat Screens & Pillars Network
89 screens + 185 digital pillars across UAE
Daily impressions (selected markets):
- Dubai: 141,120
- Sharjah: 51,840
- Northern Emirates: 57,600
Formats:
- Large-format LCD screens
- Digital pillars
- 10-second spots
Retail Entry Domination
Sliding door branding at convenience store entrances amplified impact:
- 100% entry & exit exposure
- Premium first and last impression
- Continuous 24/7 visibility
- Strong repetition & recall
Impact
- 189+ large digital screens
- 185 digital pillars
- 150,000+ daily impressions (ADNOC network)
- Millions reached monthly across UAE fuel retail environments
Result: A nationwide petrol station digital takeover delivering scale, repetition, and measurable visibility.
