The Mission
Al Ain University set out to boost student intake for Fall 2025. The goal was to position the university as a future-ready, affordable, and dynamic destination — and to do it in a way that not only raised awareness but also drove qualified student applications.
Our Approach
This was more than a media campaign — it was a conversion-driven journey. Pyxis brought together its expertise in strategy, paid media and creative to deliver an omnichannel experience that resonated with students and parents alike.
To bring these pillars to life, we developed a powerful set of Key Visuals and tailored copy in both Arabic and English, ensuring cultural and generational relevance across audiences.
Our paid media plan was carefully crafted across Meta, Google, TikTok, and Snapchat, balancing awareness with conversion.
Results
The Impact
A unified, performance-driven campaign that successfully converted awareness into measurable enrollment interest. By combining powerful storytelling and precision targeting Pyxis helped Al Ain University position itself as the university of choice for a new generation of students.
