Duration: 3 Weeks
The Mission
Encourage every citizen and resident in the UAE to pay their Zakat — and do it in a way that’s heartfelt, impactful, and aligned with the Year of Community initiative across the Emirates.
Our Approach
This wasn’t just about spreading a message — it was about moving people. Pyxis brought together its powerhouse teams in marketing, communications, OOH, and creative to develop a fully integrated campaign with maximum reach.
We crafted a powerful Key Visual and creative concept that anchored the campaign across all channels.
The Result
A unified, emotionally-driven campaign that resonated across the UAE. By combining creative storytelling with smart media placement, we helped our client inspire generosity and bring the spirit of community to the forefront.
